Product Marketing Specialist

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Whether you're an employer with a position to fill or a qualified candidate looking for a new challenging opportunity, we've got you. Connect with us today.


Advisory Services for Banks & Fintechs
Consulting Firm

This is your chance to join the marketing team of a well-established, steadily growing strategy consulting firm that has recently doubled headcount and revenue and is positioned for continued expansion and success. In this role, you will have an opportunity to own processes and outcomes as you develop and execute marketing strategies to increase the awareness, adoption, and revenue of a growing portfolio of products and service offerings for banks, credit unions and fintechs. This is a collaborative role in which you will work closely with the product, sales and client management, and operations teams to develop product positioning, messaging, and go-to-market strategies and assets. If you are a strong marketing professional with experience in B2B marketing and knowledge related to financial services, banking, payments, and/or credit & deposit solutions, this could be a great opportunity for you to build your skillset and take your career to the next level.

Key Responsibilities:

  • Develop and execute product marketing strategies and plans to increase product awareness, adoption, and revenue
  • Collaborate with the product team and project consultants to understand product features, benefits, and target audience
  • Work closely with the sales team to develop effective sales tools, including presentations, leave-behinds, demos, and product training materials
  • Conduct market research to identify trends, customer needs, and competitive landscape to inform product development, positioning, and messaging
  • Develop and manage product launch plans, ensuring successful product and service offering releases
  • Develop and manage product messaging, positioning, and value proposition
  • Collaborate with the global marketing team to develop product-related content, such as webinars, whitepapers, case studies, and blog posts
  • Participate in trade shows and events, representing the company and products/service offerings as warranted
  • Monitor and report on the effectiveness of product marketing campaigns

Ideal Background:

  • Bachelor’s degree in marketing, business, or a related field
  • 5+ years of experience in product marketing
  • Excellent written and verbal communication skills
  • Strong project management and organizational skills
  • Experience in market research, competitive analysis, and product positioning
  • Ability to work collaboratively with cross-functional teams
  • Strong analytical skills to measure and report on the effectiveness of marketing campaigns
  • Ability to think strategically and execute tactically
  • Experience in financial services related to banking, credit, deposit, payments products and/or consulting services

Ian Horsted
Schedule a Call with Ian

Client Partners

Unlike many in the recruiting & placement industry, Amy and the R&P team are extremely adept at understanding the capabilities and personalities of both the client and the prospective new hire. I’d work with them again without reservation.

Product Development Executive, Emerging Payments
Worked with R&P Group as a Candidate and Hiring Manager

We’re in the business of doing big things. We appreciate and value your partnership. I can confidently say this has been the best experience I’ve had with a Talent Acquisition partner in my career. Thank you.

SR. Sales Manager, Incentives & Rewards SaaS
Worked with Ian Horsted as a Hiring Manager

Navigating the intricate landscape of the payments industry requires a knowledgeable ally, and R&P Group is simply unparalleled in this domain… Deep industry insights, vast network, and keen understanding of both company and candidate needs. Truly a recruiting master.

Program Manager, Prepaid Cards
Placed By Terese Tyler

Amy was pivotal in my decision to leave a very stable environment at a 5,000 person company to join the entrepreneurial world, and I have never looked back. Amy professionally moderated the entire process.

Head of Product, Payments & Currency Conversion Platform
Placed By Amy DeBerg

Reviewing the candidates R&P Group presented was like reading the menu at my favorite restaurant:
all good choices.

CEO, International Money Transmitter
Worked with Amy DeBerg

Thanks to you and your team for the coaching, partnership, and enthusiastic support during my career transition process.

Top-Producing Corporate Card Sales Executive Placed By Ian Horsted

Professional, polished, and with a sharp eye for niche talent, Terese is a pleasure to work with through and through. From the start to finish of each process, Terese is communicative and positive yet straightforward. I highly recommend working with R&P Group.

Consumer Marketing Leader, Payments Program Manager
Placed By Terese Tyler

R&P Group was very easy to work with – and very friendly! They brought me the best candidates for my open positions and even did the negotiating.

SVP Sales, Commercial Card Issuer
Worked with Ian Horsted

I am so passionate about my new position, where R&P Group placed me. They’ve made a great fit for both me and my new company!

Prepaid Product Manager, Card Network
Worked with Helen Majusiak

In today’s age, it’s rare to find a company like R&P Group who is willing to go above and beyond to help others find their perfect job.

Sales Executive,
Payroll Cards
Worked with Ian Horsted

Thank you for all your assistance during my job search. My new job is a great fit.

SVP, National Sales, Commercial Payments
Placed by Ian Horsted

I truly, truly appreciate your work in getting me on board at Blackhawk Network. It's been a great fit, and I'm incredibly happy...thanks to you!

Sr. Manager, Business Development, Disbursements
Placed by Ian Horsted

Your successful hire starts here. Let's create success together.

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601 S. Phillips Ave. | Sioux Falls, SD | 605.274.8800

601 S. Phillips Ave.
Sioux Falls, SD

Whether you are an employer with a position to fill or a qualified candidate looking for a new challenging opportunity, R&P Group is here to help. Contact us by filling out the form, email or call us. Then, let us work our magic.

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