Manager, Marketing Communications

Digital Performance, Direct Response

Prepaid Cards & Virtual Accounts

Program Manager

If you have developed and executed revenue-driving digital campaigns and have a keen creative sensibility across a variety of digital media, with strong project management skills and expertise surrounding the art and science of converting prospects to customers, this could be a great fit for you. In this role, you will drive the multi-channel, multi-step digital acquisition creative processes. This is a new role within an entrepreneurial business unit where you will have a wide scope of influence and a tremendous impact on acquisition marketing performance, as you support the company’s online and direct-to-consumer business line which includes all facets of customer acquisition and retention, servicing customers through web and mobile platforms, and strategic partnerships. 

Overview:
For the performance driven digital marketing team, creative optimization is all about driving qualified CTRs and high value landing page conversions. Working closely with marketing managers, the brand creative team and marketing research, you will define the creative strategy, drive the ideation of new concepts, develop those concepts with internal and external agencies, and then work closely with marketing managers to ensure they are executed properly in market to drive customer acquisition for prepaid debit cards, which enable consumers to make purchases, pay bills, secure reservations, and shop online without needing a traditional bank account, a credit history or access to a credit card. 
Key Responsibilities:
  • Strategy Development – Work with key stakeholders to define short and long term creative vision for acquisition marketing channels including search, display, social, content, video, and landing pages.
  • Brief Development and presentation – Gather requirements from marketing managers to develop a brief which will be used to communicate goals and requirements to internal or external agencies.
  • Project Management – Manage the creative development though the lifecycle from brief through asset delivery, including agency management, stakeholder edits, legal and bank reviews, execution, and analysis.
  • Test plan coordination – Work with marketing managers to ensure new creative is tested effectively in market. Define control groups, test cells, and success metrics; manage and track performance, coordinate multi-channel campaigns as necessary.
  • Executive Presentations – Present results of larger tests and campaigns to leadership team on a regular basis. Identify and document key learnings, best practices, and recommendations for future campaigns.
Ideal Background:
  • Bachelor’s Degree
  • 5 + years in digital direct marketing with a focus on campaigns that drive revenue and strong program ROI
  • Agency management experience
  • Strong project management and creative production experience
  • Strong copy-writing skills
  • Diplomacy and ability to build consensus -- you will be the point person for consolidating all stakeholder feedback
  • Excellent understanding of digital adverting channels including search, social, display, video and content marketing
  • Strong digital measurement and analytic expertise.
  • Entrepreneurial spirit and high level of accountability – the ability to take the campaign start to finish
  • Familiarity with direct mail marketing
  • Ability to thrive in a fast-paced, dynamic team environment, where resourcefulness and initiative are highly rewarded
  • Knowledge of relevant online analytics tools
  • Detail focused with proven ability to execute and implement acquisition programs
Principal Consultant:
Mike Simon
Visit us 825 W 10th St. • Sioux Falls, SD
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R&P Group is an executive search firm specializing in credit card recruiting, commercial credit card recruiting, payment processing recruiting, fintech recruiting, card sales recruiting, and prepaid card recruiting. R&P Group's relationship-oriented approach, due diligence and personalized service have led to many long-term clients, both with employers and candidates. R&P Group is based in Sioux Falls, SD and has clients all over the United States.