Digital Marketing Specialist

Innovative Card Solutions

Imagine working for a Fintech whose core philosophy and daily operations reflect the best interests of both you and your client. As Digital Marketing Specialist, you will be writing compelling copy for campaigns that accelerate customer engagement, improve acquisition, and increase retention in alignment with its brand and values. You will play an integral part in growing its users and usage for various products and services that make a positive impact in the lives of millions of its users. Creativity and writing skills are highly valued for campaigns within social, email, text, in-app and print channels. You will be part of a team directly responsible for the success of its platform and collaborate directly with Marketing, Product, Sales, Operations, Compliance and Leadership. If you are a creative and compelling storyteller, witty, like to engage with users, sweat the smallest details, understand what it takes to develop impactful creative work and have no hesitation to express your opinion, this is the opportunity for you.

Key Responsibilities: 
  • Write copy for email, text and in-app campaigns, social posts, display ads, growth marketing campaigns, and SEO
  • Translate content and marketing strategies into copy that communicates the core values of our products and services 
  • Learn how to use customer and data insights to create inspiring work 
  • Bring fresh ideas that push creative work forward 
  • Consider user journey across several product and feature touchpoints 
  • Be willing to iterate quickly and receive feedback constructively 
  • Work with others to write within the guides of our brand voice and tone
Ideal Background:
  • 4 years of writing experience within consumer financial services 
  • Ability to explain the benefits of products in simple, human ways to consumers 
  • Interest in understanding performance-based marketing strategies and using data to make smart, hardworking creative deliverables. 
  • Interest in technology and the future evolution of content creation and distribution 
  • Marketing campaign examples showcased in portfolio is a bonus 
  • Well-versed in G-Suite, Zoom, and Microsoft Office
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R&P Group is an executive search firm specializing in credit card recruiting, commercial credit card recruiting, payment processing recruiting, fintech recruiting, card sales recruiting, and prepaid card recruiting. R&P Group's relationship-oriented approach, due diligence and personalized service have led to many long-term clients, both with employers and candidates. R&P Group is based in Sioux Falls, SD and has clients all over the United States.