AVP Marketing Analytics

Credit Card & Debit Card Marketing

Card Consulting Firm
Are quantitative analytics and process optimization part of your core DNA? As AVP Marketing Analyst, you will have the opportunity to think critically to tackle complex challenges and seek new ways to learn and grow. You will work closely with internal and external stakeholders to develop KPI frameworks, interactive dashboards, and active management tools to optimize direct marketing and portfolio monitoring programs.  You will be responsible for predictive modeling, campaign test design, and ad-hoc drilldown analyses.  As AVP, you will also be involved in new portfolio deals, turning around deep portfolio analysis and recommendations efficiently in days or weeks. If you are a strong communicator who is eager to learn, endlessly curious, takes pride in continuous improvement, and enjoys working directly with clients and vendors, you will achieve success with this leader in marketing services with some of the top tier financial institutions in the country.

Key Responsibilities:
  • Designing, developing, and automating comprehensive portfolio reports and dashboards, including portfolio P&L, risk management, and segment performance summaries
  • Monitoring and analyzing performance reports; reviewing for risks and opportunities and pro-actively pursuing them
  • Developing predictive models and test plans to support continuous improvement of campaign efforts
  • Performing ad-hoc queries, analyses and deep-dives utilizing relational databases 
  • Partnering with internal Finance team and external investors to ensure reporting meets production requirements and satisfies all needs
  • Performing regular analyses to optimize business performance related to changes in card benefits and marketing campaigns
  • Ensuring business-critical processes are optimized and well-documented
  • Supporting a variety of client engagement activities across company’s marketing advisory and investment businesses
  • Develop and deliver client presentations – including data analysis and written content
Ideal Background:
  • Analytical, creative, and innovative approach to solving problems
  • Ability to handle multiple tasks with accuracy and shrewd attention to detail
  • Capable of working independently and as part of a team
  • Experience with financial product analysis, P&L development, and risk analysis, including analysis of transaction-level data.  Experience with credit card/payments products a strong plus.
  • Outstanding written and oral communication skills
  • Strong analytical and quantitative skills
    • Advanced Excel experience; running statistical analysis and predictive models, developing financial models, running sensitivity analyses, automating tasks, etc.
    • SQL, SAS, Python or other programming language experience 
    • Experience with relational databases and cloud solutions
    • Expertise with Tableau, Power BI, or other reporting/campaign management software
  • Bachelor’s Degree required 
  • Six (6) to nine (9) years of experience in a data-driven role with extensive experience in retail financial services direct marketing and product portfolio analysis
  • Preference for analytics experience in agency, banking and/or consulting environment
  • Effective communication skills
    • Ability to deliver clear, crisp analysis and messages to client and senior management 
    • Experience with developing sophisticated analysis and presentations with logical storylines and content flow
  • Personal Characteristics
    • A bright and articulate individual with the courage of his/her convictions
    • A self-starter with a tenacious curiosity and willingness to explore on his/her own
Remote, US
Principal Consultant:
Terese Tyler
Visit us 601 S. Phillips Ave. • Sioux Falls, SD
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R&P Group is an executive search firm specializing in credit card recruiting, commercial credit card recruiting, payment processing recruiting, fintech recruiting, card sales recruiting, and prepaid card recruiting. R&P Group's relationship-oriented approach, due diligence and personalized service have led to many long-term clients, both with employers and candidates. R&P Group is based in Sioux Falls, SD and has clients all over the United States.