AVP Marketing Analytics

Credit Card & Debit Card Marketing

Card Consulting Firm

Are quantitative analytics and process optimization part of your core DNA? As AVP Marketing Analyst, you will have the opportunity to think critically to tackle complex challenges and seek new ways to learn and grow. You will work closely with internal and external stakeholders to develop KPI frameworks, interactive dashboards, and active management tools to optimize direct marketing and portfolio monitoring programs. You will be responsible for predictive modeling, campaign test design, and ad-hoc drilldown analyses. As AVP, you will also be involved in new portfolio deals, turning around deep portfolio analysis and recommendations efficiently in days or weeks. If you are a strong communicator who is eager to learn, endlessly curious, takes pride in continuous improvement, and enjoys working directly with clients and vendors, you will achieve success with this leader in marketing services with some of the top tier financial institutions in the country.

Key Responsibilities:

Designing, developing, and automating comprehensive portfolio reports and dashboards, including portfolio P&L, risk management, and segment performance summaries
Monitoring and analyzing performance reports; reviewing for risks and opportunities and pro-actively pursuing them
Developing predictive models and test plans to support continuous improvement of campaign efforts
Performing ad-hoc queries, analyses and deep-dives utilizing relational databases
Partnering with internal Finance team and external investors to ensure reporting meets production requirements and satisfies all needs
Performing regular analyses to optimize business performance related to changes in card benefits and marketing campaigns
Ensuring business-critical processes are optimized and well-documented
Supporting a variety of client engagement activities across company’s marketing advisory and investment businesses
Develop and deliver client presentations – including data analysis and written content

Ideal Background:

Analytical, creative, and innovative approach to solving problems
Ability to handle multiple tasks with accuracy and shrewd attention to detail
Capable of working independently and as part of a team
Experience with financial product analysis, P&L development, and risk analysis, including analysis of transaction-level data. Experience with credit card/payments products a strong plus.
Outstanding written and oral communication skills
Strong analytical and quantitative skills

Advanced Excel experience; running statistical analysis and predictive models, developing financial models, running sensitivity analyses, automating tasks, etc.
SQL, SAS, Python or other programming language experience
Experience with relational databases and cloud solutions
Expertise with Tableau, Power BI, or other reporting/campaign management software

Bachelor’s Degree required
Six (6) to nine (9) years of experience in a data-driven role with extensive experience in retail financial services direct marketing and product portfolio analysis
Preference for analytics experience in agency, banking and/or consulting environment
Effective communication skills

Ability to deliver clear, crisp analysis and messages to client and senior management
Experience with developing sophisticated analysis and presentations with logical storylines and content flow

Personal Characteristics

A bright and articulate individual with the courage of his/her convictions
A self-starter with a tenacious curiosity and willingness to explore on his/her own

Location:

Remote, US

Principal Consultant:

Terese Tyler

605.274.8808

Terese@RandPgroup.com

Schedule a Call with Terese